What does Brief Builder do?

Build a structured product CGI brief from seven guided answers, including objectives, channels, visual tone, likely deliverables, working assumptions, open questions and next actions.

What do I get at the end?

A clear, structured output you can act on or share with a studio - planning a CGI or visual-content project with far less guesswork.

Is Brief Builder free to use?

Yes. Brief Builder is completely free, with no account, login, trial or paywall. It is one of 70 free tools published by XO3D Labs.

Do I need to install anything or sign up?

No. The tool runs entirely in your web browser on desktop and mobile - there is nothing to download, install or sign up for.

Who created this tool?

XO3D is a UK-based product CGI studio headquartered in Stevenage, working with brands across the UK and internationally. XO3D Labs is its free tool suite for the CGI and product-marketing community.

Brief Builder

Guided CGI production brief

100% in-browser

Build your
CGI brief.

Answer 7 questions and get a structured product CGI brief covering your product, objective, channels, visual tone, timeline, likely deliverables, working assumptions, open questions, and next actions.

Takes approximately 3 minutes.

Brief Template

Assumptions

Copy & Download

Please answer this question to continue.

XO3D-0000

Creative Brief

Your Brief

Product

At a Glance

Sector

Visual Tone

Timeline

Objective

Where It Will Live

References

Likely Deliverables

Working Assumptions

Open Questions

Recommended Next Actions

Ready to execute this brief?

Copy it or download the text file, then send it to XO3D. We reply personally within one working day.

Send this brief to XO3D →

No obligation. No sales process. Just a direct conversation.

Build your
CGI brief.

Your Brief

Ready to execute this brief?

About Brief Builder

What it does

How to use it

How to read the output

Frequently asked questions

Related tools

Build yourCGI brief.

Your Brief

Ready to execute this brief?

Build your
CGI brief.