Figures are an indicative CGI production budget, not a quote. Complexity covers material intricacy, hero detail and engineering accuracy. Art direction adds creative development and review rounds on top of asset build. Adjust base prices to match your studio in the right panel assumptions.
Estimated CGI Budget
£--to£--
select deliverables to build an estimate
Midpoint
--
Assets selected
0
Where the budget goes
Itemised breakdown
DeliverableQtyLowHigh
Subtotal (assets)
£0
£0
Budget summary
Asset build
£0
production only
Art direction
£0
+10% creative
Total range
£0
low to high
Assumptions used
Budget drivers
Next checks
TierPremiumMidpoint£0
Base Prices ( / tier)
Per-unit base price for the active tier. Edit any figure to match your own rate card; the estimate updates live.
This Estimate
TierPremium
Unique deliverables0
Total units0
Complexity100%
Avg cost / asset£0
Notes
Reusable by design. Once built, 3D assets re-render for new colours, angles and seasons at a fraction of the original cost.
Bundle to save. Commissioning a full campaign together is cheaper per asset than one-off requests later.
Film needs a model. Product films and 360 spins assume a build-ready 3D model exists or is included once.
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XO3D Labs
About Campaign Asset Budget Estimator
Campaign Asset Budget Estimator is a free, browser-based tool from XO3D Labs. Estimate CGI campaign budget ranges for launch visuals, product films, social cut-downs, 360 spins and AR assets, with assumptions, risks and next checks. It is built for brand, marketing and product teams, runs entirely in your browser with no signup or install, and is one of 70 free tools in the Labs suite.
What it does
The Campaign Asset Budget Estimator builds an indicative CGI campaign budget from selected launch deliverables, quality tier, complexity, art direction and editable per-unit rates. It covers hero stills, lifestyle scenes, product films, social cut-downs, 360 spins and AR assets, then shows assumptions used, budget drivers and next checks before briefing suppliers.
How to use it
Choose the deliverables, adjust quantities, pick a Standard, Premium or Flagship tier, then tune range spread, complexity and art direction. The result appears in the browser, and the budget report PDF downloads instantly.
How to read the result
Use the range as a planning frame, not a fixed quote. The midpoint shows a working budget, while the assumptions, budget drivers and next checks tell you what to confirm before asking XO3D or another CGI supplier for final scope.
Frequently asked questions
What does Campaign Asset Budget Estimator do?
Estimate CGI campaign budget ranges for launch visuals, product films, social cut-downs, 360 spins and AR assets, with assumptions, risks and next checks.
How accurate are the estimates?
The figures are indicative, based on typical industry rates and the inputs you provide. For a precise, project-specific quote, contact the XO3D team.
Is Campaign Asset Budget Estimator free to use?
Yes. Campaign Asset Budget Estimator is completely free, with no account, login, trial or paywall. It is one of 70 free tools published by XO3D Labs.
Do I need to install anything or sign up?
No. The tool runs entirely in your web browser on desktop and mobile - there is nothing to download, install or sign up for.
Who created this tool?
XO3D is a UK-based product CGI studio headquartered in Stevenage, working with brands across the UK and internationally. XO3D Labs is its free tool suite for the CGI and product-marketing community.