Gather product facts
Collect product, objective, audience, channels, timeline and references before writing the brief.
Open toolBuyer pathway
Write a CGI brief that a studio can act on
Use this page to turn rough product information into a clear brief, score missing details and define delivery specs before production begins.
The decision
What this solves
Weak briefs hide missing decisions. That slows quotes, delays kickoff and creates avoidable revision loops.
Tools for this task
Start with these tools
Use the tools in order, or jump straight to the one that matches the question in front of you.
Buyer tool Brief Builder Create a structured CGI production brief. Buyer tool CGI Brief Scoring Tool Score clarity, inputs, timelines, direction, assumptions and missing supplier checks. Buyer tool What to Send Your CGI Studio Turn product assets into a studio handoff checklist with risks and next checks. Buyer tool CGI File Delivery Spec Generator Define formats, resolution, naming and delivery needs. Buyer tool CAD to 3D Prep Checklist Prepare product files before handoff.
Workflow
Recommended workflow
The sequence keeps the work practical and reduces the usual guesswork before production.
Score weak areas
Use the scoring tool to find missing clarity across inputs, timelines, direction and supplier questions.
Open toolCheck the buyer handoff pack
List ready inputs, missing assets, assumptions and handoff risks before sending the brief to a studio.
Open toolPrepare CAD files
Check CAD formats, units, geometry and source-file hygiene before sending files into production.
Open toolExample outcome
A studio-ready brief pack with product inputs, references, deliverables, deadlines and file specs.
Basis and limitations
This pathway compresses the questions a studio will ask before it can quote or start production. Brief guidance reflects common CGI production intake needs.
Common mistakes
- Sending references without explaining the desired outcome.
- Leaving dimensions and materials out.
- Not naming the review owner.
Continue your workflow
The right next step for this task
Choose a supporting asset, read a deeper guide or explore a bespoke studio service.
Work with XO3D
Related XO3D services
Use the tools to clarify the task. For a product campaign that needs creative direction and production, explore the relevant XO3D programme.
Named proof
See it in production
One project that shows this pathway delivered as director-led CGI by XO3D.
Next pages
Keep going
FAQ
Questions this page answers
What files does a CGI studio need?
Usually CAD or reference geometry, product dimensions, material references, branding assets, required deliverables and any must-match examples.
Can a studio quote from a short brief?
Sometimes, but a clearer brief reduces assumptions and quote variance.
What is a delivery spec?
It defines the final output formats, sizes, naming, channels and technical requirements for handoff.
Next step
Brief XO3D creative directors
Bring the product, audience, launch date and required assets. We can help define the creative direction and production scope from there.
Last reviewed: 2026-06-04
Updated: 2026-09-17
About the studio behind these tools
XO3D is a director-led product CGI studio, and these tools come out of its own production pipeline rather than being built as marketing. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.
That makes us the right choice for launch-critical work where the visual standard has to be high and the product may not exist yet.
It makes us the wrong choice for three things: hundreds of routine SKUs to a fixed template, a permanently live self-service configurator across a large range, and the campaign idea itself.
How XO3D compares to the other five supplier models Send us a brief