CGI vs Photography Cost
ROI Estimator
GBP
CGI vs Photography Cost Calculator is a free, browser-based tool from XO3D Labs. Compare CGI and product photography costs across products, angles, colourways and campaigns, with breakeven, assumptions and next checks before you brief suppliers. It is built for brand, marketing and product teams, runs entirely in your browser with no signup or install, and is one of 70 free tools in the Labs suite.
The CGI vs Photography Cost Calculator compares the likely annual cost of producing product visuals with CGI against traditional photography. It shows annual route totals, first-campaign and reuse-campaign costs, savings, breakeven signal, assumptions used, when photography may still win, and next checks before briefing suppliers.
Answer five questions using the sliders and choices: products, angles, colourway or finish variants, campaigns per year, and whether product films are needed. The result appears in the browser, and the ROI report PDF downloads instantly.
The model compares how the two routes behave, not a fixed price list. CGI carries a first-build cost and then benefits from reuse, while photography repeats more cost each shoot. Use the assumptions and next checks to test whether your brief really has enough reuse for CGI to pay back.
What does CGI vs Photography Cost Calculator do?
Compare CGI and product photography costs across products, angles, colourways and campaigns, with breakeven, assumptions and next checks before you brief suppliers.
How accurate are the estimates?
The figures are indicative, based on typical industry rates and the inputs you provide. For a precise, project-specific quote, contact the XO3D team.
Is CGI vs Photography Cost Calculator free to use?
Yes. CGI vs Photography Cost Calculator is completely free, with no account, login, trial or paywall. It is one of 70 free tools published by XO3D Labs.
Do I need to install anything or sign up?
No. The tool runs entirely in your web browser on desktop and mobile - there is nothing to download, install or sign up for.
Who created this tool?
XO3D is a UK-based product CGI studio headquartered in Stevenage, working with brands across the UK and internationally. XO3D Labs is its free tool suite for the CGI and product-marketing community.