Format reuse reflects how cheaply extra crops and sizes come once a shot exists. In CGI a re-render is near free; in photography, reformatting is mostly retouch time. Unit prices live in the right panel so you can match your own rate card.
CGI Saving on This Matrix
£--
vs shooting every colourway on camera
Total images
--
Saving
--
PhotographyCheaper
£--
to shoot the full matrix
Sample logistics--
Shoot per angle--
Reformatting--
CGICheaper
£--
build once, render all
Model build (once)--
Colour + angle renders--
Reformatting--
Calculating crossover point...
--
Cost as colourways scale (per product shown)
Photography
CGI
At a glance
Colourway variants
--
products x colours
Shots needed
--
incl. angles
Photo / image
--
all-in
CGI / image
--
all-in
Crossover--Saving--
Photography (£)
Sample / product£
Shoot / angle£
Reformat / crop£
CGI (£)
Build / product£
Render / angle£
Reformat / crop£
Why CGI Scales
Colour is a swap. Once a model is built, a new colourway is a material change, not a new shoot.
Photography is linear. Every colour means another physical sample, set-up and shoot.
The crossover is early. Past a handful of colourways per product, CGI almost always wins.
✓
XO3D Labs
About Colourway Render Cost Estimator
Colourway Render Cost Estimator is a free, browser-based tool from XO3D Labs. Input products, colourways, angles and formats - cost comparison between CGI vs photography at scale. It is built for brand, marketing and product teams, runs entirely in your browser with no signup or install, and is one of 70 free tools in the Labs suite.
Frequently asked questions
What does Colourway Render Cost Estimator do?
Input products, colourways, angles and formats - cost comparison between CGI vs photography at scale.
How accurate are the estimates?
The figures are indicative, based on typical industry rates and the inputs you provide. For a precise, project-specific quote, contact the XO3D team.
Is Colourway Render Cost Estimator free to use?
Yes. Colourway Render Cost Estimator is completely free, with no account, login, trial or paywall. It is one of 70 free tools published by XO3D Labs.
Do I need to install anything or sign up?
No. The tool runs entirely in your web browser on desktop and mobile - there is nothing to download, install or sign up for.
Who created this tool?
XO3D is a UK-based product CGI studio headquartered in Stevenage, working with brands across the UK and internationally. XO3D Labs is its free tool suite for the CGI and product-marketing community.