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Guide

CGI video delivery specs

CGI video delivery specs should define platform, aspect ratio, resolution, runtime, frame rate, codec, safe zones, audio and cutdown requirements before rendering starts.

The decision

What this solves

Video specs decided late can force reframing, re-rendering and extra edit work.

Tools for this task

Start with these tools

Use the tools in order, or jump straight to the one that matches the question in front of you.

Workflow

Recommended workflow

The sequence keeps the work practical and reduces the usual guesswork before production.

Choose channel and placement

Check platform specs and safe zones.

Open tool

Set aspect ratio and safe zone

Check platform specs and safe zones.

Open tool

Define length and cutdowns

Choose the right video output by goal.

Open tool

Confirm codec and delivery requirements

Check output resolution needs.

Open tool
Example outcome

A video delivery sheet covering master file, platform cutdowns, caption needs and safe zones.

Basis and limitations

The guide links delivery specs to creative planning so CGI is framed correctly before render time. Video specs change by platform and should be checked before final delivery.

Common mistakes
  • Rendering only one master when cutdowns are needed.
  • Ignoring mobile safe zones.
  • Leaving captions and audio mix to the final hour.
Work with XO3D

Related XO3D services

Use the tools to clarify the task. For a product campaign that needs creative direction and production, explore the relevant XO3D programme.

Next pages

Keep going

FAQ

Questions this page answers

When should video specs be agreed?

Before render framing and animation lock, because aspect ratios and safe zones affect camera decisions.

Do I need separate social cutdowns?

Often yes. Social placements can need different framing, length and safe-zone treatment.

What is the safe default export?

H.264 MP4 is widely compatible, but final specs should follow each platform or media owner.

Next step

Plan product animation

Bring the product, audience, launch date and required assets. We can help define the creative direction and production scope from there.

Tell us about your brief

Last reviewed: 2026-06-04

Updated: 2026-09-17

About the studio behind these tools

XO3D is a director-led product CGI studio, and these tools come out of its own production pipeline rather than being built as marketing. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.

That makes us the right choice for launch-critical work where the visual standard has to be high and the product may not exist yet.

It makes us the wrong choice for three things: hundreds of routine SKUs to a fixed template, a permanently live self-service configurator across a large range, and the campaign idea itself.