How much does product CGI cost?
Product CGI cost depends on model complexity, number of products, variants, animation, review rounds and delivery formats. Use a budget range first, then quote from a defined brief.
What this solves
Cost questions are hard to answer without scope. A useful estimate separates modelling, creative direction, rendering, variants and final outputs.
Start with these tools
Use the tools in order, or jump straight to the one that matches the question in front of you.
Recommended workflow
The sequence keeps the work practical and reduces the usual guesswork before production.
A defensible budget conversation with assumptions listed clearly.
The guide links cost explanation to calculators so buyers can test their own scope. This guide gives planning guidance only. Final pricing needs a project-specific quote.
- Asking for one price before deliverables are defined.
- Ignoring reuse and future variants.
- Comparing CGI and photography as if they have the same cost curve.
Product rendering cost guide on Render Roll
Read the related guide for more detail, then use these tools to apply it to your project.
Related XO3D services
Use the tools to clarify the task. For a product campaign that needs creative direction and production, explore the relevant XO3D programme.
Keep going
Questions this page answers
Why can product CGI prices vary so much?
The main drivers are product complexity, asset count, realism, animation, variants, review rounds and delivery requirements.
Can I get a useful estimate without a full brief?
Yes, but it should be labelled as an estimate and tested once the brief is clearer.
What is the best first tool?
Start with the Campaign Asset Budget Estimator, then compare routes with the CGI vs Photography Cost Calculator.
See director-led product rendering
Bring the product, audience, launch date and required assets. We can help define the creative direction and production scope from there.
Last reviewed: 2026-06-04