Instagram Feed Video Size

The current Instagram feed video specification: deliver 1080 x 1350 px at a 4:5 portrait aspect ratio. Below are the full delivery specs, the safe zones to design around, and the export recipe.

Instagram feed video delivery specs

• Resolution: 1080 x 1350 px master, portrait 4:5.
• Aspect ratio: 4:5.
• Maximum length: up to 60 minutes.
• Maximum file size: up to 4 GB.
• Frame rate: 30 fps.
• Bitrate: aim for 8 to 12 Mbps.
• Minimum resolution: do not deliver below 600 x 750 px.
• Codec and container: H.264, MP4.

Safe zones and caption limits

• Top safe zone: minimal; little is covered at the top.
• Bottom safe zone: leave room for the caption, which truncates after about 125 characters.
• Side safe zone: no significant crop in the feed.
• Caption: 2,200 characters, with about 125 shown before the fold.
• Hashtags: up to 30, though 3 to 5 is ideal.

Best practice for Instagram feed video

• 4:5 portrait wins the feed. It takes more vertical space than square, so it stops the scroll better.
• The first line is the hook: only about 125 characters show before the More fold.
• On the profile grid a 4:5 post is centre-cropped to a square, so keep the edges clear.
• Reels get the widest reach, so consider posting hero clips as Reels too.

Export recipe

Export 1080 x 1350 px at 4:5, 30 fps, using H.264, MP4, and aim for 8 to 12 Mbps. Upload the highest-quality master allowed, keep key content inside the safe zone, and confirm the limits on the in-app upload screen, since platform specs change.

Frequently asked questions

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