Instagram Story Dimensions

The current Instagram Story specification: deliver 1080 x 1920 px at a 9:16 vertical aspect ratio. Below are the full delivery specs, the safe zones to design around, and the export recipe.

Instagram Story delivery specs

• Resolution: 1080 x 1920 px master, vertical 9:16.
• Aspect ratio: 9:16.
• Maximum length: 60 seconds per card.
• Maximum file size: up to 4 GB.
• Frame rate: 30 fps.
• Bitrate: aim for 8 to 12 Mbps.
• Minimum resolution: do not deliver below 720 x 1280 px.
• Codec and container: H.264, MP4.

Safe zones and caption limits

• Top safe zone: keep about 250 px clear at the top for the profile row.
• Bottom safe zone: keep about 250 px clear at the bottom for the reply bar.
• Side safe zone: keep the edges clear for taps and interactive stickers.
• Caption: no body caption; use text and stickers.
• Hashtags: a hashtag sticker, 1 is ideal.

Best practice for Instagram Story

• The top and bottom 250 px are off-limits: the profile row sits at the top and the reply bar at the bottom.
• Stickers, polls and links live here, so leave clear space for interactive elements.
• Stories last 24 hours; add anything you want to keep to Highlights.
• Each card is up to 60 seconds; longer video is split across multiple cards.

Export recipe

Export 1080 x 1920 px at 9:16, 30 fps, using H.264, MP4, and aim for 8 to 12 Mbps. Upload the highest-quality master allowed, keep key content inside the safe zone, and confirm the limits on the in-app upload screen, since platform specs change.

Frequently asked questions

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