LinkedIn Video Specs

The current LinkedIn video specification: deliver 1080 x 1080 px at a 1:1 square aspect ratio. Below are the full delivery specs, the safe zones to design around, and the export recipe.

LinkedIn video delivery specs

• Resolution: 1080 x 1080 px master, square 1:1.
• Aspect ratio: 1:1.
• Maximum length: up to 15 minutes on desktop or 10 minutes on mobile.
• Maximum file size: up to 5 GB.
• Frame rate: 10 to 60 fps.
• Bitrate: aim for 192 Kbps to 30 Mbps, with 8 to 12 Mbps as a practical target.
• Minimum resolution: do not deliver below 256 x 144 px.
• Codec and container: H.264, MP4.

Safe zones and caption limits

• Top safe zone: no significant crop.
• Bottom safe zone: leave room for the caption and call to action.
• Side safe zone: no significant crop.
• Caption: 3,000 characters, with about 140 shown before the fold.
• Hashtags: 3 to 5 is ideal.

Best practice for LinkedIn video

• Square (1:1) or portrait (4:5) outperforms landscape, taking more feed height on mobile.
• Lead with value: only about 140 characters show before See more, and clickbait underperforms.
• Add SRT captions, because professional audiences often watch on mute at their desk.
• Native uploaded video is favoured over a shared YouTube link in the feed.

Export recipe

Export 1080 x 1080 px at 1:1, 10 to 60 fps, using H.264, MP4, and aim for 192 Kbps to 30 Mbps, with 8 to 12 Mbps as a practical target. Upload the highest-quality master allowed, keep key content inside the safe zone, and confirm the limits on the in-app upload screen, since platform specs change.

Frequently asked questions

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