Quick Scenarios
Your Catalogue
Annual photography spend
£/ yr
Number of SKUs
products
Colourways per SKU
avg
Markets / territories
regions
Dynamics
Catalogue refresh
35%
Photo inflation
5%
CGI re-render cost
12%
Refresh is the share of the catalogue re-shot or re-rendered each year for new lines and seasons. Re-render cost is the annual cost of refreshing existing 3D assets, as a percentage of the original build. CGI build cost is set in the right panel.
3-Year Cumulative Saving with CGI
£--
vs continuing with repeat photography
Payback
--
3-yr ROI
--
Calculating payback point...
--
Cumulative cost over time
Photography (cumulative)
CGI (cumulative)
Annual saving
Year by year
End of Year 1
--
Photography--
CGI--
End of Year 2
--
Photography--
CGI--
End of Year 3
--
Photography--
CGI--
Year 1 CGI build
£0
3-yr saving
£0
CGI Assumptions
Build cost / SKU£
Colour variant£
A reusable hero model is built once per SKU. Colour variants re-render from that model. Markets reuse the same assets at no extra build cost, which is where CGI compounds.
Volume
Total colour variants--
Photo cost / variant--
Year 1 photography--
Year 1 CGI total--
Ongoing CGI / yr--
Why It Compounds
Build once, re-use forever. The model cost is paid in year one. After that you only re-render.
Markets are free. One asset serves every territory, language and channel without a reshoot.
Photo costs climb. Studio, travel and talent rates rise each year. Re-renders do not.
Assumptions Used
ROI Drivers
Next Checks