Enter your current data and the after-CGI target you are willing to stand behind. The report will show revenue upside, return cost avoided and the break-even conversion target.
Break-even CVR
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Payback
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Extra revenue
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Return cost avoided
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Baseline annual profit
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Revenue multiplied by gross margin, less return handling cost.
Forecast profit before CGI
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Uses your after-CGI conversion and return-rate targets before subtracting the investment.
ROI after investment
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Net annual impact divided by the CGI investment you entered.
Commercial Model
Current profitAfter-CGI profit before investmentNet after investment
No hidden uplift is baked in. If the after-CGI fields match your current fields, the model shows no revenue or return improvement. Use the break-even figure to decide what a test has to prove.
Assumptions used
Run the calculator to see the assumptions behind the result.
No conversion uplift or return reduction is assumed by default.
ROI drivers
Conversion target, return-rate movement, traffic, margin and CGI investment drive the result.
Next checks
Confirm the inputs from analytics and finance before briefing suppliers.
StatusReady to calculate
XO3D Labs
About Returns and Revenue ROI Calculator
Returns and Revenue ROI Calculator is a free, browser-based tool from XO3D Labs. Model product page conversion ROI, return-rate reduction and payback from better product CGI using your own ecommerce data, with assumptions, drivers and next checks. It is built for brand, marketing and product teams, runs entirely in your browser with no signup or install, and is one of 70 free tools in the Labs suite.
What it does
The Returns and Revenue ROI Calculator models how better product CGI could affect product page conversion, returns and payback using your own ecommerce data. It starts from sessions, conversion rate, average order value, margin, return rate and return handling cost, then compares them with the after-CGI targets you enter. It also shows assumptions used, ROI drivers and next checks before briefing suppliers.
How to use it
Replace the sample inputs with your analytics and finance numbers, then only change the after-CGI conversion rate or return rate when you have a forecast you are comfortable testing. Add the CGI investment from your own quote or budget. The result appears in the browser, and the ROI report PDF downloads instantly.
How to read the result
A positive result means the forecast clears the CGI investment within the first year on the assumptions entered. A negative result means the project needs a stronger conversion target, clearer return-rate improvement, lower investment or more product-page traffic. Use the assumptions, drivers and next checks as the briefing checklist before turning the model into a supplier scope.
Frequently asked questions
What does Returns and Revenue ROI Calculator do?
Model product page conversion ROI, return-rate reduction and payback from better product CGI using your own ecommerce data, with assumptions, drivers and next checks.
How accurate are the estimates?
The figures are indicative, based on typical industry rates and the inputs you provide. For a precise, project-specific quote, contact the XO3D team.
Is Returns and Revenue ROI Calculator free to use?
Yes. Returns and Revenue ROI Calculator is completely free, with no account, login, trial or paywall. It is one of 70 free tools published by XO3D Labs.
Do I need to install anything or sign up?
No. The tool runs entirely in your web browser on desktop and mobile - there is nothing to download, install or sign up for.
Who created this tool?
XO3D is a UK-based product CGI studio headquartered in Stevenage, working with brands across the UK and internationally. XO3D Labs is its free tool suite for the CGI and product-marketing community.