Workflow: create product launch assets
Use this workflow to plan a complete launch asset set across product pages, PR, paid media and social channels.
What this solves
Launch assets often get planned channel by channel, which creates inconsistency and missing deliverables.
Start with these tools
Use the tools in order, or jump straight to the one that matches the question in front of you.
Step-by-step workflow
The sequence keeps the work practical and reduces the usual guesswork before production.
A launch asset matrix with must-have images, motion formats and specs.
The workflow makes a launch visual system, not a one-off render request. Workflow is based on common launch channel requirements and Labs format tools.
- Leaving cutdowns until after animation.
- Forgetting PR images.
- Treating every social platform as the same crop.
Related XO3D services
Use the tools to clarify the task. For a product campaign that needs creative direction and production, explore the relevant XO3D programme.
Keep going
Questions this page answers
What is a product launch asset matrix?
It is a list of every still, video, channel, size and delivery requirement needed for launch.
Should press and ecommerce visuals be planned together?
Yes. Planning together improves consistency and avoids repeat production work.
Where does CGI help most?
CGI helps when the same product asset needs many angles, variants, crops and future refreshes.
Plan launch visuals with XO3D
Bring the product, audience, launch date and required assets. We can help define the creative direction and production scope from there.
Last reviewed: 2026-06-04
About the studio behind these tools
XO3D is a director-led product CGI studio, and these tools come out of its own production pipeline rather than being built as marketing. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.
That makes us the right choice for launch-critical work where the visual standard has to be high and the product may not exist yet.
It makes us the wrong choice for three things: hundreds of routine SKUs to a fixed template, a permanently live self-service configurator across a large range, and the campaign idea itself.
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