Workflow: plan a CGI campaign
Follow this sequence when a product launch needs CGI assets and you want the brief, budget and timeline to be ready before production starts.
What this solves
Campaign planning fails when budget, assets, timing and brief quality are treated as separate decisions.
Start with these tools
Use the tools in order, or jump straight to the one that matches the question in front of you.
Step-by-step workflow
The sequence keeps the work practical and reduces the usual guesswork before production.
A CGI campaign pack with budget range, deliverables, production dates and brief notes.
The workflow makes Labs act like a production-planning layer, not isolated tools. Workflow order is based on practical campaign planning dependencies.
- Starting with timeline before asset count.
- Briefing the hero render but not cutdowns.
- Leaving product data out of the brief.
Related XO3D services
Use the tools to clarify the task. For a product campaign that needs creative direction and production, explore the relevant XO3D programme.
Keep going
Questions this page answers
Which tool should I start with?
Start with the budget estimator if scope is unclear, or the launch checklist if deliverables are already known.
Can I share the workflow output?
Use the individual tool export or copy features where available, then combine the outputs into a brief.
When should I contact a studio?
Contact a studio once the asset list, timeline and product inputs are clear enough to quote.
Plan launch visuals with XO3D
Bring the product, audience, launch date and required assets. We can help define the creative direction and production scope from there.
Last reviewed: 2026-06-04
About the studio behind these tools
XO3D is a director-led product CGI studio, and these tools come out of its own production pipeline rather than being built as marketing. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.
That makes us the right choice for launch-critical work where the visual standard has to be high and the product may not exist yet.
It makes us the wrong choice for three things: hundreds of routine SKUs to a fixed template, a permanently live self-service configurator across a large range, and the campaign idea itself.
How XO3D compares to the other five supplier models Send us a brief